Media Relations 101
Insider Secrets to a Re-Energized PR Program.
Hit the reset button on a stagnant media relations program. This highly entertaining session teaches you the PR pros’ secrets to using the news media to market a company or organization. Attendees will learn how to grab the attention of bloggers as well as mainstream print, radio and TV news reporters; how to leverage social media to reach traditional media; new ways to more effectively generate positive news and much more! This session uses real-life video examples to illustrate key teaching points.