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The (Not So) Slow Demise of Old Media
Understanding the perks and pitfalls of old media’s decline.
As a former reporter and editor, and now media consultant, I have watched with great interest (and sadness) as the media have slowly crumbled in recent years. Thousands of print and broadcast reporters have lost their jobs, dozens of newspapers and magazines have folded, many more have stopped printing seven days a week. For sure the economy is to blame, but it’s not the whole story. I argue that the economy has just expedited the current state of the media….but that’s another story.
But, it’s not ALL bad news, especially for you. The down economy may be dominating the news, but it is also having a major impact on the news business itself. And that means good news for you. Now is actually a great time to use the media to communicate your message. The economy is forcing many newspapers and TV stations to cut their staffs, making it much easier for companies and organizations to get positive stories in print and on the air…if they know how to do it.
But it’s not all good news, smaller newsrooms have led to an increase in easy-to-report and sensationalized crisis-related stories (fires, explosions, fraud, recalls, work-place violence, etc.). Don’t get caught unprepared if that crisis hits your company!
Anthony Huey is President of Reputation Management, LLC, one of the nation’s leading media training, speech coaching and crisis consulting companies.
Where in the World is Anthony?
Speaking in Jacksonville today and tomorrow. Presentation tip 27: Standing still is boring. Move around to keep it interesting. And stop standing behind stuff! (tables, lecterns, chairs, etc.) It disconnects you from the audience.
Worked all day today north of Janesville with a Wisconsin-based contractor. Communication tip 43: Having an unpleasant conversation? Standing at a 45-degree angle can help defuse hostility.
Worked all day today in Philadelphia with a very large national contractor. Virtual Presenting Tip 14: Stop using your laptop. Get an actual webcam and a tripod and put your camera at eye level. A minimal amount of effort and less than $50 makes a huge difference.
Speaking this week in Pennsylvania, Wisconsin and Illinois. Presenting tip 6: Remove physical barriers that disconnect you from the audience. For live presentations - lecterns, tables, distance, soft voice, etc. Virtual presentations - bad lighting, weird camera angle, etc.
Spent yesterday near Syracuse, NY speaking at a contractor's executive leadership meeting. News interview tip no. 1: Address question 1st, THEN quickly move to your message. Don't be like the politicians who totally ignore the question!