The (Not So) Slow Demise of Old Media
Understanding the perks and pitfalls of old media’s decline.
As a former reporter and editor, and now media consultant, I have watched with great interest (and sadness) as the media have slowly crumbled in recent years. Thousands of print and broadcast reporters have lost their jobs, dozens of newspapers and magazines have folded, many more have stopped printing seven days a week. For sure the economy is to blame, but it’s not the whole story. I argue that the economy has just expedited the current state of the media….but that’s another story.
But, it’s not ALL bad news, especially for you. The down economy may be dominating the news, but it is also having a major impact on the news business itself. And that means good news for you. Now is actually a great time to use the media to communicate your message. The economy is forcing many newspapers and TV stations to cut their staffs, making it much easier for companies and organizations to get positive stories in print and on the air…if they know how to do it.
But it’s not all good news, smaller newsrooms have led to an increase in easy-to-report and sensationalized crisis-related stories (fires, explosions, fraud, recalls, work-place violence, etc.). Don’t get caught unprepared if that crisis hits your company!
Anthony Huey is President of Reputation Management, LLC, one of the nation’s leading media training, speech coaching and crisis consulting companies.
Where in the World is Anthony?
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Gave opening keynote this afternoon at an insurance conference in San Diego. Presenting tip 92: Don't staple your notes. It draws attention to them, especially when you turn the page. Instead, fan the pages and smoothly slide and discard.
Worked all day today with a St. Louis-based contractor. Negotiation tip 33: Don't mirror your opponent's demeanor, especially if the tone and questions are negative.
Spent the day working with Michigan law enforcement leadership. Crisis communications tip 7: Quickly address misinformation and rumors in the early hours of a crisis, or risk losing control of the narrative.
Back to work! Spoke last week in Orlando. This week I'm in Ohio, Michigan and Missouri. Meeting/conference tip 15: More Variety = More Energy. Mix things up to keep your audience constantly engaged.
Just wrapped my last job of the year, working with an Ohio-based insurance company. Huge thanks to all my clients who made this year truly one for the books—and more than just a nod to my travel partners, @Delta, @Marriott, @Avis, and @Uber for getting me where I needed to go.