The (Not So) Slow Demise of Old Media
Understanding the perks and pitfalls of old media’s decline.
As a former reporter and editor, and now media consultant, I have watched with great interest (and sadness) as the media have slowly crumbled in recent years. Thousands of print and broadcast reporters have lost their jobs, dozens of newspapers and magazines have folded, many more have stopped printing seven days a week. For sure the economy is to blame, but it’s not the whole story. I argue that the economy has just expedited the current state of the media….but that’s another story.
But, it’s not ALL bad news, especially for you. The down economy may be dominating the news, but it is also having a major impact on the news business itself. And that means good news for you. Now is actually a great time to use the media to communicate your message. The economy is forcing many newspapers and TV stations to cut their staffs, making it much easier for companies and organizations to get positive stories in print and on the air…if they know how to do it.
But it’s not all good news, smaller newsrooms have led to an increase in easy-to-report and sensationalized crisis-related stories (fires, explosions, fraud, recalls, work-place violence, etc.). Don’t get caught unprepared if that crisis hits your company!
Anthony Huey is President of Reputation Management, LLC, one of the nation’s leading media training, speech coaching and crisis consulting companies.
Where in the World is Anthony?
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Gave the opening keynote this morning at a tech conference in Orlando. Crisis communications tip 29: Using social media to drive traffic to accurate information you've put on your website will significantly decrease misinformation.
Worked all day in Birmingham, Alabama with an awesome corporate credit union. AI Tip 29: Using AI to help you write an email, document, report, etc? Start with what's in your human brain and THEN use it to refine, instead of the other way around.
Gave keynote this morning in Pierre, SD, marking a milestone for me. I have now been paid to speak in every U.S. state (& 12 countries & U.S. territories). Thanks to all my clients & my colleague @NickIannitto for making sure my @Delta miles & @Marriott points never run out! 😉
Spent today in Seattle coaching the CEO of a financial institution. Crisis tip 14: Afraid to do the news interview? You have 0% chance of getting any positive in the story. Forget the fear, and embrace the opportunity to protect your reputation.
Speaking this week in Alaska and Washington state. Presenting tip 43: Never turn your back on the audience to read your PowerPoint slide. In fact, never read your PowerPoint slide, period.