Letters to the Editors Work

Don't forget about this old-school marketing tactic in a social media world.

Even in today’s social media world, the letters to the editor columns are among the best-read sections of any newspaper, whether it is the Smalltown News or USA Today.  It is your link to the public.  But major newspapers get hundreds of letters each week and most run only a few letters a day.

 

 

The rules for getting your letter in the paper or being posted online:

 

  • Be timely.  If your letter is about news that’s three weeks old, nobody cares what you have to say
  • Be brief.  Keep it short, simple and to the point, under 200 words.
  • Have an angle.  Make sure your letter is different than the hundreds of others the newspaper receives.  Have a reason for them to run it.
  • Be sure it is well-written and typed.
  • Try to make reference to something that has been in the newspaper, especially in another letter to the editor.

Where in the World is Anthony?

Just wrapped my last job of the year. Looking forward to getting off the road for a bit. A sincere thank you to all my clients who made this year feel a bit like old times. Going silent for a few weeks. Happy holidays and God bless everyone!

Working the next two days with an Ohio transit authority. Crisis Tip 51: Emergency response plan and crisis communications plan are NOT the same thing. You need both.

Spent the afternoon in Sacramento moderating a fantastic construction manager's annual meeting. Public Relations tip 2: Want reporters to pay attention to your news release? Write more like a journalist, less like a PR person.

Spoke twice today in Columbus. Worked this morning with a State of Ohio agency, and this afternoon with a construction group. Meeting facilitation tip 5: More Variety = More Energy. Mix things up to keep your audience constantly engaged.

Worked this morning with an Ohio-based insurance company. Crisis communications tip 7: Quickly address misinformation and rumors in the early hours of a crisis, or risk losing control of the narrative.

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