Letters to the Editors Work

Don't forget about this old-school marketing tactic in a social media world.

Even in today’s social media world, the letters to the editor columns are among the best-read sections of any newspaper, whether it is the Smalltown News or USA Today.  It is your link to the public.  But major newspapers get hundreds of letters each week and most run only a few letters a day.

 

 

The rules for getting your letter in the paper or being posted online:

 

  • Be timely.  If your letter is about news that’s three weeks old, nobody cares what you have to say
  • Be brief.  Keep it short, simple and to the point, under 200 words.
  • Have an angle.  Make sure your letter is different than the hundreds of others the newspaper receives.  Have a reason for them to run it.
  • Be sure it is well-written and typed.
  • Try to make reference to something that has been in the newspaper, especially in another letter to the editor.

Where in the World is Anthony?

Spoke all day today in Fort Wayne, Indiana at a construction association leadership academy. Negotiation tip 33: Don't mirror your opponent's demeanor, especially if the tone/questions are negative.

Spoke this morning in Chattanooga, Tennessee. Crisis tip 17: Don't do news interviews directly in front of the crisis scene. The news media want to show you in front of the "trainwreck." Resist!

Worked today in Denver with a soon-to-be very large credit union association. Presenting tip 6: Remove physical -- or virtual barriers -- that disconnect you from your audience (lectern, table, spacing, bad camera angle, distracting background, etc.).

Speaking this week in Colorado, Tennessee and Indiana. Messaging tip 19: Too many talking points leads to watering down of core message. PRIORITIZE!

Spoke today in Columbus, OH. Virtual tip 6: Here's my take on camera ON vs. camera OFF debate. If in the "old days" meeting was a phone call, then cameras OFF. If it was an in-person meeting, then cameras ON. Set expectations in meeting invite whether it'll be camera ON or OFF

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