An Editor’s Perspective
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I just had lunch with an editor at one of the large newspapers in town who opined on the surprising number of PR people who don’t know how to deal with the media. A few suggestions from someone on the inside…
1: Forget the News Releases. If you really want to be successful at placing stories, make a contact and develop a relationship with someone at the newspaper. When you have a meaningful story idea, make a call and pitch it.
2: Learn the Rules. If you must write a news release at least do it correctly. No two-page news releases. My source says she has NEVER seen a news release that has any meaningful information on the second page.
3: Ask Questions. The most successful PR people listen. Ask reporters and editors what types of stories they are interested in, how to best contact them, do they have any upcoming special sections, what are their deadlines, etc.
Where in the World is Anthony?
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Working in Europe the next 9 days. Messaging tip 19: Too many talking points leads to watering down of core message. PRIORITIZE!
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Speaking in Florida tomorrow. Communications Tip 93: Using AI? Breathe authenticity into whatever your preferred model (ChatGPT, Claude, Copilot, etc.) cranks out by referencing something from the real world. Personal connection will be key to differentiation in the future.
Spent the last two days speaking in Houston. Crisis tip 16: Slow momentum of crisis by dealing with it quickly. Deal with it quickly by having a crisis communications plan in place BEFORE you have the crisis.
Spoke today in Ohio and headed home. Happy weekend everyone. Don't let the election steal your joy!