An Editor’s Perspective
Add subhead here
I just had lunch with an editor at one of the large newspapers in town who opined on the surprising number of PR people who don’t know how to deal with the media. A few suggestions from someone on the inside…
1: Forget the News Releases. If you really want to be successful at placing stories, make a contact and develop a relationship with someone at the newspaper. When you have a meaningful story idea, make a call and pitch it.
2: Learn the Rules. If you must write a news release at least do it correctly. No two-page news releases. My source says she has NEVER seen a news release that has any meaningful information on the second page.
3: Ask Questions. The most successful PR people listen. Ask reporters and editors what types of stories they are interested in, how to best contact them, do they have any upcoming special sections, what are their deadlines, etc.
Where in the World is Anthony?
;
Spoke at two events today in and around Austin, Texas. Tip 112: ChatGPT (and other AI) now makes everyone a great writer. So the future of differentiation in the workplace and marketplace will be VERBAL communications. Are you and your company prepared to TALK in this new world?
Spent the day in Houston working with a large national contractor. Messaging 19: Not all audiences (and platforms) have the same message. Be relevant by being targeted.
Worked today in Austin for the Great State of Texas. Messaging tip 11: Video/audio record organic conversations, sales calls, etc. Transcribe, extract key messages and refine.
Gave opening keynote this morning at a risk conference in Hershey, Pennsylvania. Conversations Tip 13: Small talk is making a connection with another human in the shortest time possible. That connection makes the other person more receptive to your ideas.
Spoke today in New Orleans at an insurance conference. Crisis Communications Tip 63: You must have the 24-7 ability to update or post on your website within an hour.