An Editor’s Perspective

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I just had lunch with an editor at one of the large newspapers in town who opined on the surprising number of PR people who don’t know how to deal with the media. A few suggestions from someone on the inside…

 

1: Forget the News Releases. If you really want to be successful at placing stories, make a contact and develop a relationship with someone at the newspaper. When you have a meaningful story idea, make a call and pitch it.

 

2: Learn the Rules. If you must write a news release at least do it correctly. No two-page news releases. My source says she has NEVER seen a news release that has any meaningful information on the second page.

 

3: Ask Questions. The most successful PR people listen. Ask reporters and editors what types of stories they are interested in, how to best contact them, do they have any upcoming special sections, what are their deadlines, etc.

Where in the World is Anthony?

Just wrapped my last job of the year. Looking forward to getting off the road for a bit. A sincere thank you to all my clients who made this year feel a bit like old times. Going silent for a few weeks. Happy holidays and God bless everyone!

Working the next two days with an Ohio transit authority. Crisis Tip 51: Emergency response plan and crisis communications plan are NOT the same thing. You need both.

Spent the afternoon in Sacramento moderating a fantastic construction manager's annual meeting. Public Relations tip 2: Want reporters to pay attention to your news release? Write more like a journalist, less like a PR person.

Spoke twice today in Columbus. Worked this morning with a State of Ohio agency, and this afternoon with a construction group. Meeting facilitation tip 5: More Variety = More Energy. Mix things up to keep your audience constantly engaged.

Worked this morning with an Ohio-based insurance company. Crisis communications tip 7: Quickly address misinformation and rumors in the early hours of a crisis, or risk losing control of the narrative.

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