An Editor’s Perspective

Add subhead here

I just had lunch with an editor at one of the large newspapers in town who opined on the surprising number of PR people who don’t know how to deal with the media. A few suggestions from someone on the inside…

 

1: Forget the News Releases. If you really want to be successful at placing stories, make a contact and develop a relationship with someone at the newspaper. When you have a meaningful story idea, make a call and pitch it.

 

2: Learn the Rules. If you must write a news release at least do it correctly. No two-page news releases. My source says she has NEVER seen a news release that has any meaningful information on the second page.

 

3: Ask Questions. The most successful PR people listen. Ask reporters and editors what types of stories they are interested in, how to best contact them, do they have any upcoming special sections, what are their deadlines, etc.

Where in the World is Anthony?

Worked today in Richmond, VA with the executive team of a global chemical co. Crisis communications tip 46: Positive news stories NOW will protect your organization's reputation during a future crisis. Start building a "reservoir of goodwill." Think of it as a crisis "vaccine"

Gave keynote today in Seattle at a State CIO conference. Communication tip 56: If you find yourself rambling, say outloud, "and my point is..." It will refocus you.

Spent the day in New Jersey working with a fantastic mechanical contractor. Sales Tip 19: Keep Q&A responses 30-45 seconds long. Too long of a response waters down key points. Prioritize!

Spoke at two different events today in Cincinnati. Headed to New Jersey. Team presenting tip 17: Script intentional "interruptions" to reinforce key points and keep people paying attention. It's an artform that will take your presentations to a higher level.

Load More...
Scroll to Top