Keep It Simple
The K.I.S.S. philosophy still reigns king when developing messaging.
I just finished cleaning out some of our files and ran across an ad that was placed in the Wall Street Journal some time ago. I think we all need to be reminded that the K.I.S.S. (Keep it Simple Stupid) Philosophy needs dusting off now and again. Here’s the copy from the ad.
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Keep It Simple
Strike three.
Get your hand off my knee.
You’re overdrawn.
Your horse won.
Yes. No.
You have the account.
Walk.
Don’t walk.
Mom’s dead.
Basic events require simple language.
Idiosyncratically euphemistic eccentricities are the promulgators of triturable obfuscation.
What did you do last night? Enter into a meaningful romantic involvement, or fall in love?
What did you have for breakfast this morning? The upper part of a hog’s hind leg with two oval bodies encased in a shell laid by a female bird, or ham and eggs?
David Belasco, the great American theatrical producer, once said: “If you can’t write your idea on the back of my calling card, you don’t have a clear idea.”
Where in the World is Anthony?
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Just gave Keynote in Wichita and headed to Nashville to watch some basketball. Go SEC and Go Gators! 🐊 Presenting tip number 1: Secret to wowing any audience is VARIETY: in voice, movement, pace, gestures, visuals, interaction, etc. Mix it up and stop being boring!
Spent the day working with remediation managers of a global chemical company. Presenting tip 72: Storytelling is a powerful tool. It helps simplify complex ideas, and provides that much needed connection to the audience.
Spent the day in northwest Ohio speaking to a large specialty contractor. Sales Tip 19: Keep Q&A responses around 30-45 seconds, if possible. Too long of an answer waters down key points. Prioritize!
Spoke at two different events today in Birmingham, Alabama. Communications tip 62: A preemptive strike is often the best move to stay ahead of negative news. Don't let others control the message.
Spoke this morning in Beckley, West Virginia. Messaging tip 12: Ask yourself the most asked questions you get at your organization and then write out your responses. Prioritize. Refine. Share. Review every six months.