Keep It Simple

The K.I.S.S. philosophy still reigns king when developing messaging.

I just finished cleaning out some of our files and ran across an ad that was placed in the Wall Street Journal some time ago. I think we all need to be reminded that the K.I.S.S. (Keep it Simple Stupid) Philosophy needs dusting off now and again.  Here’s the copy from the ad.

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Keep It Simple

Strike three.
Get your hand off my knee.
You’re overdrawn.
Your horse won.

 

Yes. No.
You have the account.
Walk.
Don’t walk.
Mom’s dead.

 

Basic events require simple language.

Idiosyncratically euphemistic eccentricities are the promulgators of triturable obfuscation.

What did you do last night? Enter into a meaningful romantic involvement, or fall in love?

What did you have for breakfast this morning?  The upper part of a hog’s hind leg with two oval bodies encased in a shell laid by a female bird, or ham and eggs?

 

David Belasco, the great American theatrical producer, once said: “If you can’t write your idea on the back of my calling card, you don’t have a clear idea.”

Where in the World is Anthony?

Worked today in Richmond, VA with the executive team of a global chemical co. Crisis communications tip 46: Positive news stories NOW will protect your organization's reputation during a future crisis. Start building a "reservoir of goodwill." Think of it as a crisis "vaccine"

Gave keynote today in Seattle at a State CIO conference. Communication tip 56: If you find yourself rambling, say outloud, "and my point is..." It will refocus you.

Spent the day in New Jersey working with a fantastic mechanical contractor. Sales Tip 19: Keep Q&A responses 30-45 seconds long. Too long of a response waters down key points. Prioritize!

Spoke at two different events today in Cincinnati. Headed to New Jersey. Team presenting tip 17: Script intentional "interruptions" to reinforce key points and keep people paying attention. It's an artform that will take your presentations to a higher level.

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