Keep It Simple
The K.I.S.S. philosophy still reigns king when developing messaging.
I just finished cleaning out some of our files and ran across an ad that was placed in the Wall Street Journal some time ago. I think we all need to be reminded that the K.I.S.S. (Keep it Simple Stupid) Philosophy needs dusting off now and again. Here’s the copy from the ad.
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Keep It Simple
Strike three.
Get your hand off my knee.
You’re overdrawn.
Your horse won.
Yes. No.
You have the account.
Walk.
Don’t walk.
Mom’s dead.
Basic events require simple language.
Idiosyncratically euphemistic eccentricities are the promulgators of triturable obfuscation.
What did you do last night? Enter into a meaningful romantic involvement, or fall in love?
What did you have for breakfast this morning? The upper part of a hog’s hind leg with two oval bodies encased in a shell laid by a female bird, or ham and eggs?
David Belasco, the great American theatrical producer, once said: “If you can’t write your idea on the back of my calling card, you don’t have a clear idea.”
Where in the World is Anthony?
Speaking in Jacksonville today and tomorrow. Presentation tip 27: Standing still is boring. Move around to keep it interesting. And stop standing behind stuff! (tables, lecterns, chairs, etc.) It disconnects you from the audience.
Worked all day today north of Janesville with a Wisconsin-based contractor. Communication tip 43: Having an unpleasant conversation? Standing at a 45-degree angle can help defuse hostility.
Worked all day today in Philadelphia with a very large national contractor. Virtual Presenting Tip 14: Stop using your laptop. Get an actual webcam and a tripod and put your camera at eye level. A minimal amount of effort and less than $50 makes a huge difference.
Speaking this week in Pennsylvania, Wisconsin and Illinois. Presenting tip 6: Remove physical barriers that disconnect you from the audience. For live presentations - lecterns, tables, distance, soft voice, etc. Virtual presentations - bad lighting, weird camera angle, etc.
Spent yesterday near Syracuse, NY speaking at a contractor's executive leadership meeting. News interview tip no. 1: Address question 1st, THEN quickly move to your message. Don't be like the politicians who totally ignore the question!