Keep It Simple

The K.I.S.S. philosophy still reigns king when developing messaging.

I just finished cleaning out some of our files and ran across an ad that was placed in the Wall Street Journal some time ago. I think we all need to be reminded that the K.I.S.S. (Keep it Simple Stupid) Philosophy needs dusting off now and again.  Here’s the copy from the ad.

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Keep It Simple

Strike three.
Get your hand off my knee.
You’re overdrawn.
Your horse won.

 

Yes. No.
You have the account.
Walk.
Don’t walk.
Mom’s dead.

 

Basic events require simple language.

Idiosyncratically euphemistic eccentricities are the promulgators of triturable obfuscation.

What did you do last night? Enter into a meaningful romantic involvement, or fall in love?

What did you have for breakfast this morning?  The upper part of a hog’s hind leg with two oval bodies encased in a shell laid by a female bird, or ham and eggs?

 

David Belasco, the great American theatrical producer, once said: “If you can’t write your idea on the back of my calling card, you don’t have a clear idea.”

Where in the World is Anthony?

Spoke this morning in Minneapolis to Realtor association communications directors from all over the country. Q&A tip 64: Avoid trailing off at the end of sentences. Make eye contact and end strong.

Spoke yesterday to Florida Realtors; today to California IT managers; tomorrow, I'm in Minneapolis. Presenting tip 72: Storytelling is a powerful tool. It helps visualize complex ideas, and it provides that much needed connection to the audience.

Spoke yesterday to financial executives. Business development tip number 1 for all my many construction-industry clients: THE two most important people to winning new projects are your Project Manager and Superintendent. But are you preparing them effectively for interviews?

Spoke today in Chicago at a sales and marketing conference. News interview tip 9: Long-winded answer leads to being "taken out of context." Keep responses 10-12 seconds and significantly reduce the chance your comments will be misinterpreted.

Speaking in Chicago tomorrow. Crisis Communications tip 44: Don't let outside groups hijack your social media efforts. Build a base of supporters in the good times who will rally to your defense in the bad.

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