Keep It Simple

The K.I.S.S. philosophy still reigns king when developing messaging.

I just finished cleaning out some of our files and ran across an ad that was placed in the Wall Street Journal some time ago. I think we all need to be reminded that the K.I.S.S. (Keep it Simple Stupid) Philosophy needs dusting off now and again.  Here’s the copy from the ad.

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Keep It Simple

Strike three.
Get your hand off my knee.
You’re overdrawn.
Your horse won.

 

Yes. No.
You have the account.
Walk.
Don’t walk.
Mom’s dead.

 

Basic events require simple language.

Idiosyncratically euphemistic eccentricities are the promulgators of triturable obfuscation.

What did you do last night? Enter into a meaningful romantic involvement, or fall in love?

What did you have for breakfast this morning?  The upper part of a hog’s hind leg with two oval bodies encased in a shell laid by a female bird, or ham and eggs?

 

David Belasco, the great American theatrical producer, once said: “If you can’t write your idea on the back of my calling card, you don’t have a clear idea.”

Where in the World is Anthony?

Spoke all day today in Fort Wayne, Indiana at a construction association leadership academy. Negotiation tip 33: Don't mirror your opponent's demeanor, especially if the tone/questions are negative.

Spoke this morning in Chattanooga, Tennessee. Crisis tip 17: Don't do news interviews directly in front of the crisis scene. The news media want to show you in front of the "trainwreck." Resist!

Worked today in Denver with a soon-to-be very large credit union association. Presenting tip 6: Remove physical -- or virtual barriers -- that disconnect you from your audience (lectern, table, spacing, bad camera angle, distracting background, etc.).

Speaking this week in Colorado, Tennessee and Indiana. Messaging tip 19: Too many talking points leads to watering down of core message. PRIORITIZE!

Spoke today in Columbus, OH. Virtual tip 6: Here's my take on camera ON vs. camera OFF debate. If in the "old days" meeting was a phone call, then cameras OFF. If it was an in-person meeting, then cameras ON. Set expectations in meeting invite whether it'll be camera ON or OFF

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