Personal Appearance

How to dress to impress for your next presentation.

What a speaker looks like should never over-shadow what he or she has to say.  A speaker’s appearance, however, can help make the message more convincing.  Keep these points in mind as you prepare for a public appearance.

  • Dress conservatively.
  • Wear a dark suit with a solid color shirt or blouse (preferably light blue).  White tends to reflect light onto the face of the person wearing it.
  • Socks for men should be knee length.  Hoisery for women should be seamless, with nude toe and heel.
  • Do not wear flashy jewelry.
  • Keep jacket or dress free of lapel buttons or pins.
  • There should be no bulky items in pocket.
  • For major appearances use powder, professionally applied.  A dusting of powder on your face will help avoid shine often caused by bright lights.  It will also mask any tendency men have toward “five o’clock shadow.”
  • Do not wear light sensitive glasses or sunglasses.
  • When seated, keep jacket buttoned but pulled straight to avoid wrinkles.
  • Make sure collar and tie are straight, shirt tucked in, blouse neat.

Where in the World is Anthony?

Just wrapped my last job of the year. Looking forward to getting off the road for a bit. A sincere thank you to all my clients who made this year feel a bit like old times. Going silent for a few weeks. Happy holidays and God bless everyone!

Working the next two days with an Ohio transit authority. Crisis Tip 51: Emergency response plan and crisis communications plan are NOT the same thing. You need both.

Spent the afternoon in Sacramento moderating a fantastic construction manager's annual meeting. Public Relations tip 2: Want reporters to pay attention to your news release? Write more like a journalist, less like a PR person.

Spoke twice today in Columbus. Worked this morning with a State of Ohio agency, and this afternoon with a construction group. Meeting facilitation tip 5: More Variety = More Energy. Mix things up to keep your audience constantly engaged.

Worked this morning with an Ohio-based insurance company. Crisis communications tip 7: Quickly address misinformation and rumors in the early hours of a crisis, or risk losing control of the narrative.

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