Personal Appearance

How to dress to impress for your next presentation.

What a speaker looks like should never over-shadow what he or she has to say.  A speaker’s appearance, however, can help make the message more convincing.  Keep these points in mind as you prepare for a public appearance.

  • Dress conservatively.
  • Wear a dark suit with a solid color shirt or blouse (preferably light blue).  White tends to reflect light onto the face of the person wearing it.
  • Socks for men should be knee length.  Hoisery for women should be seamless, with nude toe and heel.
  • Do not wear flashy jewelry.
  • Keep jacket or dress free of lapel buttons or pins.
  • There should be no bulky items in pocket.
  • For major appearances use powder, professionally applied.  A dusting of powder on your face will help avoid shine often caused by bright lights.  It will also mask any tendency men have toward “five o’clock shadow.”
  • Do not wear light sensitive glasses or sunglasses.
  • When seated, keep jacket buttoned but pulled straight to avoid wrinkles.
  • Make sure collar and tie are straight, shirt tucked in, blouse neat.

Where in the World is Anthony?

Worked today in Richmond, VA with the executive team of a global chemical co. Crisis communications tip 46: Positive news stories NOW will protect your organization's reputation during a future crisis. Start building a "reservoir of goodwill." Think of it as a crisis "vaccine"

Gave keynote today in Seattle at a State CIO conference. Communication tip 56: If you find yourself rambling, say outloud, "and my point is..." It will refocus you.

Spent the day in New Jersey working with a fantastic mechanical contractor. Sales Tip 19: Keep Q&A responses 30-45 seconds long. Too long of a response waters down key points. Prioritize!

Spoke at two different events today in Cincinnati. Headed to New Jersey. Team presenting tip 17: Script intentional "interruptions" to reinforce key points and keep people paying attention. It's an artform that will take your presentations to a higher level.

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