{"id":624,"date":"2021-04-02T23:17:41","date_gmt":"2021-04-03T03:17:41","guid":{"rendered":"http:\/\/www.communicateclearly.com\/?p=624"},"modified":"2021-07-01T11:34:40","modified_gmt":"2021-07-01T15:34:40","slug":"the-satellite-media-tour","status":"publish","type":"post","link":"https:\/\/communicateclearly.com\/?p=624","title":{"rendered":"The Satellite Media Tour"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Satellite\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The Satellite Media Tour<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\tTips and tricks for a successful satellite interview.\t\t\t<\/p>\n\t\t\t\t\t\t\t

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A satellite media tour is a different kind of animal.\u00a0 It is not a hard-news interview, not a talk show and not a business presentation.\u00a0 You are in a studio, facing a camera, and an earplug is your only connection to those who are interviewing you.\u00a0 In most cases you will not see the media personalities who will interview you in rapid succession from several different cities.\u00a0 You must look into the camera and talk and act as if you are talking to a person you can see.\u00a0 This can be unnerving.\u00a0 It is more like a radio news interview over the phone, but with one major exception: you are on live TV!<\/p>

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Here are some SMT performance tips:<\/p>

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If there are two cameras present, make sure you know which one will be on you. Realize that the interviews can come quickly because of valuable satellite time. You may do three interviews with three \u201canchors\u201d in three cities in 6 minutes. Don\u2019t try to remember the names or the cities; you may become \u201clost\u201d and say the wrong name or city.<\/p>

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Most of these live interviews will be from 1 to 3 minutes.\u00a0 Don\u2019t say anything after the anchor indicates they are moving on to another story or commercial. If the anchors get \u201ccute\u201d or ask negative questions, acknowledge them briefly and get to your message.\u00a0 Stay focused.\u00a0 Stay on-message no matter what. Always rehearse your bit before you do it by holding, taping and critiquing a \u201cmock\u201d SMT. Write your message-points in large letters on flip chart sheets and post them behind the camera\u2026four or five-word statements that remind you of your core message. If you have never done a news interview, or have done very few, go through professional media training.<\/p>

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Decide on two or three positive things you want to say and get one of them in every response, no matter what the question. Never forget you are (usually) LIVE\u2026LIVE\u2026LIVE!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Where in the World is Anthony?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Anthony Huey<\/span>\n <\/span>\n Follow<\/span>\n \n <\/path><\/svg>1,431<\/span>\n <\/path><\/svg>1,422<\/span>\n <\/span>\n <\/p>\n

\n Anthony Huey is a highly-rated keynote speaker and communications consultant specializing in media relations, executive speech coaching and crisis consulting. <\/p>\n <\/div>\n

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One of the best parts of my job is visiting unique and beautiful places like Elkhart Lake, Wisconsin, where I spoke this morning. Strategic Communication tip 7: A Q&A document is the foundation for building out customized (& consistent) messages for each department.<\/p>\n\t\t\t\t\t\t\n \n\t \n \n <\/div>\n \n\t\n

\n \n <\/path><\/g><\/svg> Reply on Twitter 2070638635808952814<\/span>\n <\/a>\n\n \n <\/path><\/svg> Retweet on Twitter 2070638635808952814<\/span>\n 0<\/span>\n <\/a>\n\n \n <\/path><\/g><\/svg> Like on Twitter 2070638635808952814<\/span>\n 2<\/span>\n <\/a>\n\n \n Twitter<\/span>\n 2070638635808952814<\/span>\n <\/a>\n \n\t<\/div>\n\n\t<\/div>\n\n\n
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In Florida today, facilitating a crisis communications drill. News interview tip 9: Long-winded answer leads to being \"taken out of context.\" Keep responses 10-12 seconds and significantly reduce the chance your comments will be misinterpreted.<\/p>\n\t\t\t\t\t\t\n \n\t \n \n <\/div>\n \n\t\n

\n \n <\/path><\/g><\/svg> Reply on Twitter 2069524338005491927<\/span>\n <\/a>\n\n \n <\/path><\/svg> Retweet on Twitter 2069524338005491927<\/span>\n 0<\/span>\n <\/a>\n\n \n <\/path><\/g><\/svg> Like on Twitter 2069524338005491927<\/span>\n 2<\/span>\n <\/a>\n\n \n Twitter<\/span>\n 2069524338005491927<\/span>\n <\/a>\n \n\t<\/div>\n\n\t<\/div>\n\n\n
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Gave keynote this morning at a tech conference in Bismarck, North Dakota. Abusing AI Tip #2:
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\nThe fastest way to lose credibility.
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\nIs to use AI to write your LinkedIn posts.
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\nPeople. Please. Stop<\/p>\n\t\t\t\t\t\t\n \n\t \n \n <\/div>\n \n\t\n

\n \n <\/path><\/g><\/svg> Reply on Twitter 2067695949573423326<\/span>\n <\/a>\n\n \n <\/path><\/svg> Retweet on Twitter 2067695949573423326<\/span>\n 0<\/span>\n <\/a>\n\n \n <\/path><\/g><\/svg> Like on Twitter 2067695949573423326<\/span>\n 2<\/span>\n <\/a>\n\n \n Twitter<\/span>\n 2067695949573423326<\/span>\n <\/a>\n \n\t<\/div>\n\n\t<\/div>\n\n\n
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Spoke this morning in Boston and then gave an afternoon keynote in Newport, Rhode Island. Sales tip 63: A bad Q&A session can kill a great presentation. Answering questions is an art that can be learned. Learn it!<\/p>\n\t\t\t\t\t\t\n \n\t \n \n <\/div>\n \n\t\n

\n \n <\/path><\/g><\/svg> Reply on Twitter 2067062514530001171<\/span>\n <\/a>\n\n \n <\/path><\/svg> Retweet on Twitter 2067062514530001171<\/span>\n 0<\/span>\n <\/a>\n\n \n <\/path><\/g><\/svg> Like on Twitter 2067062514530001171<\/span>\n 1<\/span>\n <\/a>\n\n \n Twitter<\/span>\n 2067062514530001171<\/span>\n <\/a>\n \n\t<\/div>\n\n\t<\/div>\n\n\n
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Worked all day today with a contractor in Arkansas. Crisis Communications Tip 137: Write the right AI prompts in advance to quickly generate messaging documents in a crisis (buy-time statements, news releases, customer & employee letters, talking points, etc.)<\/p>\n\t\t\t\t\t\t\n \n\t \n \n <\/div>\n \n\t\n

\n \n <\/path><\/g><\/svg> Reply on Twitter 2064889600795955327<\/span>\n <\/a>\n\n \n <\/path><\/svg> Retweet on Twitter 2064889600795955327<\/span>\n 0<\/span>\n <\/a>\n\n \n <\/path><\/g><\/svg> Like on Twitter 2064889600795955327<\/span>\n 2<\/span>\n <\/a>\n\n \n Twitter<\/span>\n 2064889600795955327<\/span>\n <\/a>\n \n\t<\/div>\n\n\t<\/div>\n\n <\/div>\n\n Load More<\/span><\/a>\n\n<\/span>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Satellite Media Tour Tips and tricks for a successful satellite interview. Tweet A satellite media tour is a different […]<\/p>\n","protected":false},"author":3,"featured_media":718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"pmpro_default_level":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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Satellite Media Tour Tips and tricks for a successful satellite interview. Tweet A satellite media tour is a different […]","_links":{"self":[{"href":"https:\/\/communicateclearly.com\/index.php?rest_route=\/wp\/v2\/posts\/624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/communicateclearly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/communicateclearly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/communicateclearly.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/communicateclearly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=624"}],"version-history":[{"count":0,"href":"https:\/\/communicateclearly.com\/index.php?rest_route=\/wp\/v2\/posts\/624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/communicateclearly.com\/index.php?rest_route=\/wp\/v2\/media\/718"}],"wp:attachment":[{"href":"https:\/\/communicateclearly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/communicateclearly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/communicateclearly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}