{"id":477,"date":"2021-06-02T16:19:21","date_gmt":"2021-06-02T20:19:21","guid":{"rendered":"http:\/\/www.communicateclearly.com\/?p=477"},"modified":"2021-07-01T10:27:53","modified_gmt":"2021-07-01T14:27:53","slug":"content-not-tech-future-of-media-relations","status":"publish","type":"post","link":"https:\/\/communicateclearly.com\/?p=477","title":{"rendered":"Content, Not Tech, Future of Media Relations"},"content":{"rendered":"\t\t
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\nContent, Not Tech, Future of Media Relations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\tTechnology will always evolve, but content (and connection) will always be king.\t\t\t<\/p>\n\t\t\t\t\t\t\t

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Judging by the bazillions of hours people spend on their tablets, smartphones and laptops, you\u2019d think most people get most of their news from the Internet. But according to a poll by the Pew Research Center, 66% of Americans still get most of their news from television.  And although 43% of Americans said they now get most of their news from the Internet (people were allowed to name up to two sources), what does that really mean to companies and organizations trying to work with the media? I say not much.

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People often ask me in our media training sessions if the tried-and-true interviewing techniques and tactics that we have taught our clients for nearly 15 years still work in the digital age. My response is to answer their question with another question: \u2018When you get your news ‘from the Internet where do you get it?\u2019  95% of the time I bet you get it from a TV station\u2019s or newspaper\u2019s website. The method in which ‘we digest our news may be changing, but the news gathering process has not.  Five years from now TV sets and printed newspapers may go the way of telegraph, but you\u2019ll still have journalists sweating to make deadlines and being as grumpy as ever.

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Content, not technology, is king and always will be.  A human being still has to interview you, shoot and edit the video, write the words, pick the sound bites. After all what is a website, blog, video channel, etc. without content?   Surely not very interesting and surely not somewhere you\u2019d want to be.

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Anthony Huey is president of Reputation Management Associates, a media, speech and crisis communications consulting and training firm.  He speaks nationally on a number of timely communications topics for a wide range of industries.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Where in the World is Anthony?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Anthony Huey<\/span>\n <\/span>\n Follow<\/span>\n \n <\/path><\/svg>1,444<\/span>\n <\/path><\/svg>1,417<\/span>\n <\/span>\n <\/p>\n

\n Anthony Huey is a highly-rated keynote speaker and communications consultant specializing in media relations, executive speech coaching and crisis consulting. <\/p>\n <\/div>\n

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Spoke this afternoon in Chicago at a financial managers conference. Business development tip no. 1 for all my many construction clients: THE two most important people to winning new projects are your PM and Superintendent. But are you preparing them effectively for interviews?<\/p>\n\t\t\t\t\t\t\n \n\t \n \n <\/div>\n \n\t\n

\n \n <\/path><\/g><\/svg> Reply on Twitter 2100704619819086052<\/span>\n <\/a>\n\n \n <\/path><\/svg> Retweet on Twitter 2100704619819086052<\/span>\n 1<\/span>\n <\/a>\n\n \n <\/path><\/g><\/svg> Like on Twitter 2100704619819086052<\/span>\n 1<\/span>\n <\/a>\n\n \n Twitter<\/span>\n 2100704619819086052<\/span>\n <\/a>\n \n\t<\/div>\n\n\t<\/div>\n\n\n
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Spoke all day today at an insurance conference in Scottsdale, Arizona. Presenting tip 30: Half your audience, at any given time, is mentally engaged in a deep personal thought. More if you're boring. Learn how to snap them back.<\/p>\n\t\t\t\t\t\t\n \n\t \n \n <\/div>\n \n\t\n

\n \n <\/path><\/g><\/svg> Reply on Twitter 2100363033814142976<\/span>\n <\/a>\n\n \n <\/path><\/svg> Retweet on Twitter 2100363033814142976<\/span>\n 1<\/span>\n <\/a>\n\n \n <\/path><\/g><\/svg> Like on Twitter 2100363033814142976<\/span>\n 1<\/span>\n <\/a>\n\n \n Twitter<\/span>\n 2100363033814142976<\/span>\n <\/a>\n \n\t<\/div>\n\n\t<\/div>\n\n\n
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Spoke this morning at a credit union conference in Destin, Florida. News media tip 6: Don't waste a reporter's time by being unprepared. Facts+good quote=win for you.<\/p>\n\t\t\t\t\t\t\n \n\t \n \n <\/div>\n \n\t\n

\n \n <\/path><\/g><\/svg> Reply on Twitter 2098099643934445638<\/span>\n <\/a>\n\n \n <\/path><\/svg> Retweet on Twitter 2098099643934445638<\/span>\n 1<\/span>\n <\/a>\n\n \n <\/path><\/g><\/svg> Like on Twitter 2098099643934445638<\/span>\n 3<\/span>\n <\/a>\n\n \n Twitter<\/span>\n 2098099643934445638<\/span>\n <\/a>\n \n\t<\/div>\n\n\t<\/div>\n\n\n
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Worked all day today with contractors in Lexington, Kentucky. Presenting tip 19: Don't let a mistake derail your entire presentation. Recover and move past it quickly and your audience will forgive and forget.<\/p>\n\t\t\t\t\t\t\n \n\t \n \n <\/div>\n \n\t\n

\n \n <\/path><\/g><\/svg> Reply on Twitter 2095300765023707203<\/span>\n <\/a>\n\n \n <\/path><\/svg> Retweet on Twitter 2095300765023707203<\/span>\n 1<\/span>\n <\/a>\n\n \n <\/path><\/g><\/svg> Like on Twitter 2095300765023707203<\/span>\n 3<\/span>\n <\/a>\n\n \n Twitter<\/span>\n 2095300765023707203<\/span>\n <\/a>\n \n\t<\/div>\n\n\t<\/div>\n\n\n
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Gave opening keynote this morning at a tech conference in Boise, ID Communications tip 23: Your primary goal in every presentation, meeting, etc. is not to inform. It's to PERSUADE. Stop spewing content & instead convince your audience to pay attention & retain key information.<\/p>\n\t\t\t\t\t\t\n \n\t \n \n <\/div>\n \n\t\n

\n \n <\/path><\/g><\/svg> Reply on Twitter 2094875670199615760<\/span>\n <\/a>\n\n \n <\/path><\/svg> Retweet on Twitter 2094875670199615760<\/span>\n 0<\/span>\n <\/a>\n\n \n <\/path><\/g><\/svg> Like on Twitter 2094875670199615760<\/span>\n 0<\/span>\n <\/a>\n\n \n Twitter<\/span>\n 2094875670199615760<\/span>\n <\/a>\n \n\t<\/div>\n\n\t<\/div>\n\n <\/div>\n\n Load More<\/span><\/a>\n\n<\/span>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Content, Not Tech, Future of Media Relations Technology will always evolve, but content (and connection) will always be king. Tweet […]<\/p>\n","protected":false},"author":3,"featured_media":725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"pmpro_default_level":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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Not Tech, Future of Media Relations Technology will always evolve, but content (and connection) will always be king. Tweet […]","_links":{"self":[{"href":"https:\/\/communicateclearly.com\/index.php?rest_route=\/wp\/v2\/posts\/477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/communicateclearly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/communicateclearly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/communicateclearly.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/communicateclearly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=477"}],"version-history":[{"count":0,"href":"https:\/\/communicateclearly.com\/index.php?rest_route=\/wp\/v2\/posts\/477\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/communicateclearly.com\/index.php?rest_route=\/wp\/v2\/media\/725"}],"wp:attachment":[{"href":"https:\/\/communicateclearly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/communicateclearly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/communicateclearly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}