{"id":445,"date":"2021-05-27T23:40:11","date_gmt":"2021-05-28T03:40:11","guid":{"rendered":"http:\/\/www.communicateclearly.com\/?p=445"},"modified":"2021-07-01T10:43:55","modified_gmt":"2021-07-01T14:43:55","slug":"the-news-conference","status":"publish","type":"post","link":"https:\/\/communicateclearly.com\/?p=445","title":{"rendered":"The News Conference"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"445\" class=\"elementor elementor-445\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-497aebac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"497aebac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d4c2049\" data-id=\"d4c2049\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bfb2ef9 elementor-widget elementor-widget-image\" data-id=\"4bfb2ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/communicateclearly.com\/wp-content\/uploads\/2014\/09\/newsconference-300x200.jpg\" class=\"attachment-medium size-medium wp-image-726\" alt=\"\" srcset=\"https:\/\/communicateclearly.com\/wp-content\/uploads\/2014\/09\/newsconference-300x200.jpg 300w, https:\/\/communicateclearly.com\/wp-content\/uploads\/2014\/09\/newsconference-scaled-600x400.jpg 600w, https:\/\/communicateclearly.com\/wp-content\/uploads\/2014\/09\/newsconference-1024x682.jpg 1024w, https:\/\/communicateclearly.com\/wp-content\/uploads\/2014\/09\/newsconference-768x512.jpg 768w, https:\/\/communicateclearly.com\/wp-content\/uploads\/2014\/09\/newsconference-1536x1024.jpg 1536w, https:\/\/communicateclearly.com\/wp-content\/uploads\/2014\/09\/newsconference-2048x1365.jpg 2048w, https:\/\/communicateclearly.com\/wp-content\/uploads\/2014\/09\/newsconference-1200x800.jpg 1200w, https:\/\/communicateclearly.com\/wp-content\/uploads\/2014\/09\/newsconference-1980x1320.jpg 1980w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1b52d870\" data-id=\"1b52d870\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3110f51c elementor-widget elementor-widget-heading\" data-id=\"3110f51c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The News Conference<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f69f854 elementor-blockquote--skin-border elementor-blockquote--button-view-icon-text elementor-blockquote--button-skin-classic elementor-widget elementor-widget-blockquote\" data-id=\"6f69f854\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tAbout to get grilled by a gaggle of news reporters? Learn how to control a news conference.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=About+to+get+grilled+by+a+gaggle+of+news+reporters%3F+Learn+how+to+control+a+news+conference.&amp;url=https%3A%2F%2Fcommunicateclearly.com%2F%3Ffeed%3Drss2%26cat%3D4\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-171a7dd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"171a7dd7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-45cb489f\" data-id=\"45cb489f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1eb93f63 elementor-widget elementor-widget-text-editor\" data-id=\"1eb93f63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The news conference, unlike the public speech, involves only the media.\u00a0 It is called either to make a specific, important statement or to provide reporters with access to a representative of your organization for purposes of questioning.\u00a0 Remember, the representative is literally inviting interrogation in a public situation and must be prepared to handle potentially difficult questions.\u00a0 Such a news conference, however, does have the advantage of giving your organization an opportunity to state its position in depth, something not possible in a news release.\u00a0 Moreover, your representative can and probably will cover many issues.\u00a0 The result, if the news conference is set up and conducted well, is much better and more impressive news coverage.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a60d9 elementor-widget elementor-widget-text-editor\" data-id=\"4a60d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Some points to remember on news conferences are:<\/strong><\/p>\n<ul>\n<li>Call a news conference only if you have important news to break or if it is requested by the media \u2014 which will not happen very often because a news conference is time consuming and everyone gets the same story.<br><br><\/li>\n<li>Make sure that most of the reporters you want to attend are free to come.&nbsp; It is much better to make a few informal calls checking availability than to spend hours making arrangements only to discover that key reporters cannot make it.<br><br><\/li>\n<li>Check the deadlines of the major media and schedule the press conference so they can make these deadlines comfortably.<br><br><\/li>\n<li>Hold the conference in a central, easily accessible place that is comfortable, air conditioned and attractive.&nbsp; Think visually.&nbsp; TV reporters constantly seek the most exciting picture.<br><br><\/li>\n<li>Prepare your representative for a real grilling by the media.&nbsp; Play the devil\u2019s advocate and raise every tough, embarrassing question that could conceivably arise.&nbsp; Make sure his\/her answers are direct and concise, and his\/her manner is friendly but firm and shows no sign of irritation or petulance, no matter what the provocation.<br><br><\/li>\n<li>Arrive well in advance to make sure the room is set up correctly.&nbsp; This means a covered table in front, with podium and room for microphones, rows of seats for reporters, and sufficient lights and outlets.&nbsp; Check the acoustics and set up coffee or soft drinks (if desired.)<br><br><\/li>\n<li>Greet the reporters at the door and ask if they need anything.&nbsp; During the period prior to the entrance of your organization\u2019s spokesman, circulate and make sure everything is running smoothly.<br><br><\/li>\n<li>Begin promptly.&nbsp; Reporters are rightfully irritated when they make an effort to arrive promptly and are then kept waiting.<br><br><\/li>\n<li>Have the spokesman introduced briefly by someone who is known and respected.<br><br><\/li>\n<li>Have the spokesman open with a brief statement on the subject of the press conference.&nbsp; Then open the session for questions from the floor.&nbsp; Make sure you allow enough time for questions, which may be the most important and interesting part of the news conference.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2bf70e7c\" data-id=\"2bf70e7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8eb9a1a elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"8eb9a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where in the World is Anthony?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b5555c2 elementor-widget elementor-widget-shortcode\" data-id=\"4b5555c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<!-- Custom Twitter Feeds by Smash Balloon -->\n<div id=\"ctf\"  class=\"ctf ctf-type-usertimeline  ctf-styles ctf-feed- ctf-list ctf-regular-style ctf-autoscroll\"  data-ctfshortcode=\"{&quot;showbutton&quot;:&quot;true&quot;,&quot;is_legacy&quot;:true}\"  data-ctfdisablelinks=\"false\" data-ctflinktextcolor=\"#\" data-ctfscrolloffset=\"200\" data-ctfmaxmedia=\"4\" data-ctfimagecols=\"auto\" data-header-size=\"small\" data-feedid=\"ctf__5\" data-postid=\"445\"  data-ctfintents=\"1\" data-ctfneeded=\"-140\">\n\t\n    \n<div class=\"ctf-header ctf-no-bio\" style=\"##\" >\n    <a href=\"https:\/\/twitter.com\/anthonyhuey\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" title=\"@anthonyhuey\" class=\"ctf-header-link\">\n        <div class=\"ctf-header-text\">\n            <p class=\"ctf-header-user\">\n                <span class=\"ctf-header-name\">Anthony Huey<\/span>\n                <span class=\"ctf-verified\"><\/span>\n                <span class=\"ctf-header-follow\">Follow<\/span>\n                <span class=\"ctf-header-counts\">\n                    <span class=\"ctf-header-tweets-count\" title=\"1,444 Tweets\"><svg class=\"svg-inline--fa fa-twitter fa-w-16\" aria-hidden=\"true\" aria-label=\"twitter logo\" data-fa-processed=\"\" data-prefix=\"fab\" data-icon=\"twitter\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>1,444<\/span>\n                    <span class=\"ctf-header-followers\"  title=\"1,417 Followers\"><svg class=\"svg-inline--fa fa-user fa-w-16\" aria-hidden=\"true\" aria-label=\"followers\" data-fa-processed=\"\" data-prefix=\"fa\" data-icon=\"user\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M96 160C96 71.634 167.635 0 256 0s160 71.634 160 160-71.635 160-160 160S96 248.366 96 160zm304 192h-28.556c-71.006 42.713-159.912 42.695-230.888 0H112C50.144 352 0 402.144 0 464v24c0 13.255 10.745 24 24 24h464c13.255 0 24-10.745 24-24v-24c0-61.856-50.144-112-112-112z\"><\/path><\/svg>1,417<\/span>\n                <\/span>\n            <\/p>\n                            <p class=\"ctf-header-bio\"  >\n                    Anthony Huey is a highly-rated keynote speaker and communications consultant specializing in media relations, executive speech coaching and crisis consulting.                <\/p>\n                    <\/div>\n        <div class=\"ctf-header-img\">\n            <div class=\"ctf-header-img-hover  \">\n                <svg class=\"svg-inline--fa fa-twitter fa-w-16\" aria-hidden=\"true\" aria-label=\"twitter logo\" data-fa-processed=\"\" data-prefix=\"fab\" data-icon=\"twitter\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>            <\/div>\n            <img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/1805625253848117248\/_0MT8BGH_normal.jpg\" alt=\"anthonyhuey\" width=\"48\" height=\"48\">\n        <\/div>\n    <\/a>\n<\/div>\n\n    <div class=\"ctf-tweet-items\">\n    \n<div class=\"ctf-item ctf-author-anthonyhuey ctf-new ctf-with-logo\" id=\"ctf_2100704619819086052\">\n\n    \n<div class=\"ctf-author-box\">\n    <div class=\"ctf-author-box-link\">\n                                    <a href=\"https:\/\/twitter.com\/anthonyhuey\" class=\"ctf-author-avatar\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" >\n                    <img decoding=\"async\" src=\"https:\/\/communicateclearly.com\/wp-content\/plugins\/custom-twitter-feeds-pro\/img\/placeholder.png\" alt=\"anthonyhuey avatar\" data-avatar=\"https:\/\/pbs.twimg.com\/profile_images\/1805625253848117248\/_0MT8BGH_normal.jpg\" width=\"48\" height=\"48\">;\n                <\/a>\n            \n                            <a href=\"https:\/\/twitter.com\/anthonyhuey\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"ctf-author-name\" >Anthony Huey<\/a>\n                                <a href=\"https:\/\/twitter.com\/anthonyhuey\" class=\"ctf-author-screenname\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" >@anthonyhuey<\/a>\n                    \n        \t\t                    <span class=\"ctf-screename-sep\" >&middot;<\/span>\n\t                    <div class=\"ctf-tweet-meta\" >\n              <a href=\"https:\/\/twitter.com\/anthonyhuey\/status\/2100704619819086052\" class=\"ctf-tweet-date\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" >17 Sep <span class=\"ctf-screenreader\"> 2100704619819086052<\/span><\/a>\n            <\/div>\n            <\/div>\n            <div class=\"ctf-corner-logo\" >\n            <svg class=\"svg-inline--fa fa-twitter fa-w-16\" aria-hidden=\"true\" aria-label=\"twitter logo\" data-fa-processed=\"\" data-prefix=\"fab\" data-icon=\"twitter\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>        <\/div>\n    <\/div>\n\n        <div class=\"ctf-tweet-content\">\n        \t\t\t\t<p class=\"ctf-tweet-text\">Spoke this afternoon in Chicago at a financial managers conference. Business development tip no. 1 for all my many construction clients: THE two most important people to winning new projects are your PM and Superintendent. But are you preparing them effectively for interviews?<\/p>\n\t\t\t\t\t\t\n        \n\t    \n        \n    <\/div>\n    \n\t\n    <div class=\"ctf-tweet-actions\" >\n            <a href=\"https:\/\/twitter.com\/intent\/tweet?in_reply_to=2100704619819086052&#038;related=anthonyhuey\" class=\"ctf-reply\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\n            <svg class=\"svg-inline--fa fa-w-16\" viewBox=\"0 0 24 24\" aria-label=\"reply\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g><path fill=\"currentColor\" d=\"M14.046 2.242l-4.148-.01h-.002c-4.374 0-7.8 3.427-7.8 7.802 0 4.098 3.186 7.206 7.465 7.37v3.828c0 .108.044.286.12.403.142.225.384.347.632.347.138 0 .277-.038.402-.118.264-.168 6.473-4.14 8.088-5.506 1.902-1.61 3.04-3.97 3.043-6.312v-.017c-.006-4.367-3.43-7.787-7.8-7.788zm3.787 12.972c-1.134.96-4.862 3.405-6.772 4.643V16.67c0-.414-.335-.75-.75-.75h-.396c-3.66 0-6.318-2.476-6.318-5.886 0-3.534 2.768-6.302 6.3-6.302l4.147.01h.002c3.532 0 6.3 2.766 6.302 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11.596 8.55 11.658 1.518-.062 8.55-5.917 8.55-11.658 0-2.267-1.823-4.255-3.903-4.255-2.528 0-3.94 2.936-3.952 2.965-.23.562-1.156.562-1.387 0-.014-.03-1.425-2.965-3.954-2.965z\"><\/path><\/g><\/svg>            <span class=\"ctf-screenreader\">Like on Twitter 2100704619819086052<\/span>\n            <span class=\"ctf-action-count ctf-favorite-count\">1<\/span>\n        <\/a>\n\n                    <a href=\"https:\/\/twitter.com\/anthonyhuey\/status\/2100704619819086052\" class=\"ctf-twitterlink\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" >\n                <span >Twitter<\/span>\n                <span class=\"ctf-screenreader\">2100704619819086052<\/span>\n            <\/a>\n            \n\t<\/div>\n\n\t<\/div>\n\n\n<div class=\"ctf-item ctf-author-anthonyhuey ctf-new ctf-with-logo\" id=\"ctf_2100363033814142976\">\n\n    \n<div class=\"ctf-author-box\">\n    <div class=\"ctf-author-box-link\">\n                                    <a href=\"https:\/\/twitter.com\/anthonyhuey\" class=\"ctf-author-avatar\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" >\n                    <img decoding=\"async\" src=\"https:\/\/communicateclearly.com\/wp-content\/plugins\/custom-twitter-feeds-pro\/img\/placeholder.png\" alt=\"anthonyhuey avatar\" data-avatar=\"https:\/\/pbs.twimg.com\/profile_images\/1805625253848117248\/_0MT8BGH_normal.jpg\" width=\"48\" height=\"48\">;\n                <\/a>\n            \n                            <a href=\"https:\/\/twitter.com\/anthonyhuey\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"ctf-author-name\" >Anthony Huey<\/a>\n                                <a href=\"https:\/\/twitter.com\/anthonyhuey\" class=\"ctf-author-screenname\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" >@anthonyhuey<\/a>\n                    \n        \t\t                    <span class=\"ctf-screename-sep\" >&middot;<\/span>\n\t                    <div class=\"ctf-tweet-meta\" >\n              <a href=\"https:\/\/twitter.com\/anthonyhuey\/status\/2100363033814142976\" class=\"ctf-tweet-date\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" >16 Sep <span class=\"ctf-screenreader\"> 2100363033814142976<\/span><\/a>\n            <\/div>\n            <\/div>\n            <div class=\"ctf-corner-logo\" >\n            <svg class=\"svg-inline--fa fa-twitter fa-w-16\" aria-hidden=\"true\" aria-label=\"twitter logo\" data-fa-processed=\"\" data-prefix=\"fab\" data-icon=\"twitter\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>        <\/div>\n    <\/div>\n\n        <div class=\"ctf-tweet-content\">\n        \t\t\t\t<p class=\"ctf-tweet-text\">Spoke all day today at an insurance conference in Scottsdale, Arizona. Presenting tip 30: Half your audience, at any given time, is mentally engaged in a deep personal thought. More if you're boring. Learn how to snap them back.<\/p>\n\t\t\t\t\t\t\n        \n\t    \n        \n    <\/div>\n    \n\t\n    <div class=\"ctf-tweet-actions\" >\n            <a href=\"https:\/\/twitter.com\/intent\/tweet?in_reply_to=2100363033814142976&#038;related=anthonyhuey\" class=\"ctf-reply\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\n            <svg class=\"svg-inline--fa fa-w-16\" viewBox=\"0 0 24 24\" aria-label=\"reply\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g><path fill=\"currentColor\" d=\"M14.046 2.242l-4.148-.01h-.002c-4.374 0-7.8 3.427-7.8 7.802 0 4.098 3.186 7.206 7.465 7.37v3.828c0 .108.044.286.12.403.142.225.384.347.632.347.138 0 .277-.038.402-.118.264-.168 6.473-4.14 8.088-5.506 1.902-1.61 3.04-3.97 3.043-6.312v-.017c-.006-4.367-3.43-7.787-7.8-7.788zm3.787 12.972c-1.134.96-4.862 3.405-6.772 4.643V16.67c0-.414-.335-.75-.75-.75h-.396c-3.66 0-6.318-2.476-6.318-5.886 0-3.534 2.768-6.302 6.3-6.302l4.147.01h.002c3.532 0 6.3 2.766 6.302 6.296-.003 1.91-.942 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1.06s.767.293 1.06 0l2.22-2.22V16.7c0 2.068 1.683 3.75 3.75 3.75h5.85c.414 0 .75-.336.75-.75s-.337-.75-.75-.75z\"><\/path><\/svg>            <span class=\"ctf-screenreader\">Retweet on Twitter 2100363033814142976<\/span>\n            <span class=\"ctf-action-count ctf-retweet-count\">1<\/span>\n        <\/a>\n\n        <a href=\"https:\/\/twitter.com\/intent\/like?tweet_id=2100363033814142976&#038;related=anthonyhuey\" class=\"ctf-like\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\n            <svg class=\"svg-inline--fa fa-w-16\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" aria-label=\"like\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g><path fill=\"currentColor\" d=\"M12 21.638h-.014C9.403 21.59 1.95 14.856 1.95 8.478c0-3.064 2.525-5.754 5.403-5.754 2.29 0 3.83 1.58 4.646 2.73.814-1.148 2.354-2.73 4.645-2.73 2.88 0 5.404 2.69 5.404 5.755 0 6.376-7.454 13.11-10.037 13.157H12zM7.354 4.225c-2.08 0-3.903 1.988-3.903 4.255 0 5.74 7.034 11.596 8.55 11.658 1.518-.062 8.55-5.917 8.55-11.658 0-2.267-1.823-4.255-3.903-4.255-2.528 0-3.94 2.936-3.952 2.965-.23.562-1.156.562-1.387 0-.014-.03-1.425-2.965-3.954-2.965z\"><\/path><\/g><\/svg>            <span class=\"ctf-screenreader\">Like on Twitter 2100363033814142976<\/span>\n            <span class=\"ctf-action-count ctf-favorite-count\">1<\/span>\n        <\/a>\n\n                    <a href=\"https:\/\/twitter.com\/anthonyhuey\/status\/2100363033814142976\" class=\"ctf-twitterlink\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" >\n                <span >Twitter<\/span>\n                <span class=\"ctf-screenreader\">2100363033814142976<\/span>\n            <\/a>\n            \n\t<\/div>\n\n\t<\/div>\n\n\n<div class=\"ctf-item ctf-author-anthonyhuey ctf-new ctf-with-logo\" id=\"ctf_2098099643934445638\">\n\n    \n<div class=\"ctf-author-box\">\n    <div class=\"ctf-author-box-link\">\n                                    <a href=\"https:\/\/twitter.com\/anthonyhuey\" class=\"ctf-author-avatar\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" >\n                    <img decoding=\"async\" src=\"https:\/\/communicateclearly.com\/wp-content\/plugins\/custom-twitter-feeds-pro\/img\/placeholder.png\" alt=\"anthonyhuey avatar\" data-avatar=\"https:\/\/pbs.twimg.com\/profile_images\/1805625253848117248\/_0MT8BGH_normal.jpg\" width=\"48\" height=\"48\">;\n                <\/a>\n            \n                            <a href=\"https:\/\/twitter.com\/anthonyhuey\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"ctf-author-name\" >Anthony Huey<\/a>\n                                <a href=\"https:\/\/twitter.com\/anthonyhuey\" class=\"ctf-author-screenname\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" >@anthonyhuey<\/a>\n                    \n        \t\t                    <span class=\"ctf-screename-sep\" >&middot;<\/span>\n\t                    <div class=\"ctf-tweet-meta\" >\n              <a href=\"https:\/\/twitter.com\/anthonyhuey\/status\/2098099643934445638\" class=\"ctf-tweet-date\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" >10 Sep <span class=\"ctf-screenreader\"> 2098099643934445638<\/span><\/a>\n            <\/div>\n            <\/div>\n            <div class=\"ctf-corner-logo\" >\n            <svg class=\"svg-inline--fa fa-twitter fa-w-16\" aria-hidden=\"true\" aria-label=\"twitter logo\" data-fa-processed=\"\" data-prefix=\"fab\" data-icon=\"twitter\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>        <\/div>\n    <\/div>\n\n        <div class=\"ctf-tweet-content\">\n        \t\t\t\t<p class=\"ctf-tweet-text\">Spoke this morning at a credit union conference in Destin, Florida. News media tip 6: Don't waste a reporter's time by being unprepared. Facts+good quote=win for you.<\/p>\n\t\t\t\t\t\t\n        \n\t    \n        \n    <\/div>\n    \n\t\n    <div class=\"ctf-tweet-actions\" >\n            <a href=\"https:\/\/twitter.com\/intent\/tweet?in_reply_to=2098099643934445638&#038;related=anthonyhuey\" class=\"ctf-reply\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\n            <svg class=\"svg-inline--fa fa-w-16\" viewBox=\"0 0 24 24\" aria-label=\"reply\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g><path fill=\"currentColor\" d=\"M14.046 2.242l-4.148-.01h-.002c-4.374 0-7.8 3.427-7.8 7.802 0 4.098 3.186 7.206 7.465 7.37v3.828c0 .108.044.286.12.403.142.225.384.347.632.347.138 0 .277-.038.402-.118.264-.168 6.473-4.14 8.088-5.506 1.902-1.61 3.04-3.97 3.043-6.312v-.017c-.006-4.367-3.43-7.787-7.8-7.788zm3.787 12.972c-1.134.96-4.862 3.405-6.772 4.643V16.67c0-.414-.335-.75-.75-.75h-.396c-3.66 0-6.318-2.476-6.318-5.886 0-3.534 2.768-6.302 6.3-6.302l4.147.01h.002c3.532 0 6.3 2.766 6.302 6.296-.003 1.91-.942 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1.06s.767.293 1.06 0l2.22-2.22V16.7c0 2.068 1.683 3.75 3.75 3.75h5.85c.414 0 .75-.336.75-.75s-.337-.75-.75-.75z\"><\/path><\/svg>            <span class=\"ctf-screenreader\">Retweet on Twitter 2098099643934445638<\/span>\n            <span class=\"ctf-action-count ctf-retweet-count\">1<\/span>\n        <\/a>\n\n        <a href=\"https:\/\/twitter.com\/intent\/like?tweet_id=2098099643934445638&#038;related=anthonyhuey\" class=\"ctf-like\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\n            <svg class=\"svg-inline--fa fa-w-16\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" aria-label=\"like\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g><path fill=\"currentColor\" d=\"M12 21.638h-.014C9.403 21.59 1.95 14.856 1.95 8.478c0-3.064 2.525-5.754 5.403-5.754 2.29 0 3.83 1.58 4.646 2.73.814-1.148 2.354-2.73 4.645-2.73 2.88 0 5.404 2.69 5.404 5.755 0 6.376-7.454 13.11-10.037 13.157H12zM7.354 4.225c-2.08 0-3.903 1.988-3.903 4.255 0 5.74 7.034 11.596 8.55 11.658 1.518-.062 8.55-5.917 8.55-11.658 0-2.267-1.823-4.255-3.903-4.255-2.528 0-3.94 2.936-3.952 2.965-.23.562-1.156.562-1.387 0-.014-.03-1.425-2.965-3.954-2.965z\"><\/path><\/g><\/svg>            <span class=\"ctf-screenreader\">Like on Twitter 2098099643934445638<\/span>\n            <span class=\"ctf-action-count ctf-favorite-count\">3<\/span>\n        <\/a>\n\n                    <a href=\"https:\/\/twitter.com\/anthonyhuey\/status\/2098099643934445638\" class=\"ctf-twitterlink\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" >\n                <span >Twitter<\/span>\n                <span class=\"ctf-screenreader\">2098099643934445638<\/span>\n            <\/a>\n            \n\t<\/div>\n\n\t<\/div>\n\n\n<div class=\"ctf-item ctf-author-anthonyhuey ctf-new ctf-with-logo\" id=\"ctf_2095300765023707203\">\n\n    \n<div class=\"ctf-author-box\">\n    <div class=\"ctf-author-box-link\">\n                                    <a href=\"https:\/\/twitter.com\/anthonyhuey\" class=\"ctf-author-avatar\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" >\n                    <img decoding=\"async\" src=\"https:\/\/communicateclearly.com\/wp-content\/plugins\/custom-twitter-feeds-pro\/img\/placeholder.png\" alt=\"anthonyhuey avatar\" data-avatar=\"https:\/\/pbs.twimg.com\/profile_images\/1805625253848117248\/_0MT8BGH_normal.jpg\" width=\"48\" height=\"48\">;\n                <\/a>\n            \n                            <a href=\"https:\/\/twitter.com\/anthonyhuey\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"ctf-author-name\" >Anthony Huey<\/a>\n                                <a href=\"https:\/\/twitter.com\/anthonyhuey\" class=\"ctf-author-screenname\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" >@anthonyhuey<\/a>\n                    \n        \t\t                    <span class=\"ctf-screename-sep\" >&middot;<\/span>\n\t                    <div class=\"ctf-tweet-meta\" >\n              <a href=\"https:\/\/twitter.com\/anthonyhuey\/status\/2095300765023707203\" class=\"ctf-tweet-date\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" >3 Sep <span class=\"ctf-screenreader\"> 2095300765023707203<\/span><\/a>\n            <\/div>\n            <\/div>\n            <div class=\"ctf-corner-logo\" >\n            <svg class=\"svg-inline--fa fa-twitter fa-w-16\" aria-hidden=\"true\" aria-label=\"twitter logo\" data-fa-processed=\"\" data-prefix=\"fab\" data-icon=\"twitter\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>        <\/div>\n    <\/div>\n\n        <div class=\"ctf-tweet-content\">\n        \t\t\t\t<p class=\"ctf-tweet-text\">Worked all day today with contractors in Lexington, Kentucky.  Presenting tip 19: Don't let a mistake derail your entire presentation. Recover and move past it quickly and your audience will forgive and forget.<\/p>\n\t\t\t\t\t\t\n        \n\t    \n        \n    <\/div>\n    \n\t\n    <div class=\"ctf-tweet-actions\" >\n            <a href=\"https:\/\/twitter.com\/intent\/tweet?in_reply_to=2095300765023707203&#038;related=anthonyhuey\" class=\"ctf-reply\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\n            <svg class=\"svg-inline--fa fa-w-16\" viewBox=\"0 0 24 24\" aria-label=\"reply\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g><path fill=\"currentColor\" d=\"M14.046 2.242l-4.148-.01h-.002c-4.374 0-7.8 3.427-7.8 7.802 0 4.098 3.186 7.206 7.465 7.37v3.828c0 .108.044.286.12.403.142.225.384.347.632.347.138 0 .277-.038.402-.118.264-.168 6.473-4.14 8.088-5.506 1.902-1.61 3.04-3.97 3.043-6.312v-.017c-.006-4.367-3.43-7.787-7.8-7.788zm3.787 12.972c-1.134.96-4.862 3.405-6.772 4.643V16.67c0-.414-.335-.75-.75-.75h-.396c-3.66 0-6.318-2.476-6.318-5.886 0-3.534 2.768-6.302 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27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>        <\/div>\n    <\/div>\n\n        <div class=\"ctf-tweet-content\">\n        \t\t\t\t<p class=\"ctf-tweet-text\">Gave opening keynote this morning at a tech conference in Boise, ID Communications tip 23: Your primary goal in every presentation, meeting, etc. is not to inform. It's to PERSUADE. Stop spewing content &amp; instead convince your audience to pay attention &amp; retain key information.<\/p>\n\t\t\t\t\t\t\n        \n\t    \n        \n    <\/div>\n    \n\t\n    <div class=\"ctf-tweet-actions\" >\n            <a href=\"https:\/\/twitter.com\/intent\/tweet?in_reply_to=2094875670199615760&#038;related=anthonyhuey\" class=\"ctf-reply\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\n            <svg class=\"svg-inline--fa fa-w-16\" viewBox=\"0 0 24 24\" aria-label=\"reply\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g><path fill=\"currentColor\" d=\"M14.046 2.242l-4.148-.01h-.002c-4.374 0-7.8 3.427-7.8 7.802 0 4.098 3.186 7.206 7.465 7.37v3.828c0 .108.044.286.12.403.142.225.384.347.632.347.138 0 .277-.038.402-.118.264-.168 6.473-4.14 8.088-5.506 1.902-1.61 3.04-3.97 3.043-6.312v-.017c-.006-4.367-3.43-7.787-7.8-7.788zm3.787 12.972c-1.134.96-4.862 3.405-6.772 4.643V16.67c0-.414-.335-.75-.75-.75h-.396c-3.66 0-6.318-2.476-6.318-5.886 0-3.534 2.768-6.302 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