{"id":442,"date":"2021-05-27T18:40:05","date_gmt":"2021-05-27T22:40:05","guid":{"rendered":"http:\/\/www.communicateclearly.com\/?p=442"},"modified":"2021-07-01T10:47:12","modified_gmt":"2021-07-01T14:47:12","slug":"social-media-is-evolving","status":"publish","type":"post","link":"https:\/\/communicateclearly.com\/?p=442","title":{"rendered":"Social Media is Evolving"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Social Media Messaging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t

\n\t\t\t\tAre your messages making a connection on social media?\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Most organizations have grown their social media presence as an extension of their brand and an added tool in their marketing mix.\u00a0 But whether you are late to the game or have amassed a number of connections on Instagram, Facebook, Twitter and the like, here are a few tips that we\u2019ve found helpful to keep those online interactions pertinent.<\/p>

\u00a0<\/p>

Keep it meaningful<\/strong><\/p>

Think of social media in terms of real-life conversations.\u00a0 Would you call a friend to tell them what you are eating for lunch?\u00a0 Probably not.\u00a0 But, would your friends be interested in an event you are planning or hearing information that could help them within their daily lives?\u00a0 Probably.\u00a0 There\u2019s a slippery slope when it comes to what kind of information to share through social media networks.\u00a0 Consider these questions before hitting that post button.\u00a0 Is this information relevant, timely, entertaining, informative or helpful? If so, then post away.<\/p>

\u00a0<\/p>

Engage your audience<\/strong><\/p>

It\u2019s no secret, everyone wants their opinion heard.\u00a0 We\u2019ve found that asking questions of your social media connections delivers the highest number of interactions.\u00a0 Let\u2019s face it, too, sometimes you need a second opinion.\u00a0 Remember, questions you ask don\u2019t have to be completely formal.\u00a0 Have some fun, and think outside of the box to get that online conversation going.<\/p>

\u00a0<\/p>

Offer your expertise<\/strong><\/p>

Social media is all about building relationships.\u00a0 If you are only sharing information about what is going on with your company and your life, and not taking time to listen then you are missing the point.\u00a0 Make it a priority to be a resource for your connections.\u00a0 Also, share information through your social media outlets that you have found helpful from your online connections (and credit the source).\u00a0 Most importantly, if someone asks a question that you have a good answer to \u2014 take the time to answer them.<\/p>

\u00a0<\/p>

Develop your strategy<\/strong><\/p>

As social media is constantly evolving, your strategies will need to evolve too.\u00a0 It helps to have a long-term plan that isn\u2019t medium-specific, such as how to utilize your Facebook or Twitter presence, but rather goal specific.\u00a0 Think of what you want out of your social media presence and then brainstorm ideas that can lead you closer to that goal, regardless of which medium you utilize.\u00a0 After all, Facebook and Twitter aren\u2019t necessarily here to stay, but social media certainly will be.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Where in the World is Anthony?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n
\n\t\n \n
\n \n
\n

\n Anthony Huey<\/span>\n <\/span>\n Follow<\/span>\n \n <\/path><\/svg>1,444<\/span>\n <\/path><\/svg>1,417<\/span>\n <\/span>\n <\/p>\n

\n Anthony Huey is a highly-rated keynote speaker and communications consultant specializing in media relations, executive speech coaching and crisis consulting. <\/p>\n <\/div>\n

\n
\n <\/path><\/svg> <\/div>\n \"anthonyhuey\"\n <\/div>\n <\/a>\n<\/div>\n\n
\n \n
\n\n \n
\n
\n \n \"anthonyhuey;\n <\/a>\n \n Anthony Huey<\/a>\n @anthonyhuey<\/a>\n \n \t\t ·<\/span>\n\t
\n 17 Sep 2100704619819086052<\/span><\/a>\n <\/div>\n <\/div>\n
\n <\/path><\/svg> <\/div>\n <\/div>\n\n
\n \t\t\t\t

Spoke this afternoon in Chicago at a financial managers conference. Business development tip no. 1 for all my many construction clients: THE two most important people to winning new projects are your PM and Superintendent. But are you preparing them effectively for interviews?<\/p>\n\t\t\t\t\t\t\n \n\t \n \n <\/div>\n \n\t\n

\n \n <\/path><\/g><\/svg> Reply on Twitter 2100704619819086052<\/span>\n <\/a>\n\n \n <\/path><\/svg> Retweet on Twitter 2100704619819086052<\/span>\n 1<\/span>\n <\/a>\n\n \n <\/path><\/g><\/svg> Like on Twitter 2100704619819086052<\/span>\n 1<\/span>\n <\/a>\n\n \n Twitter<\/span>\n 2100704619819086052<\/span>\n <\/a>\n \n\t<\/div>\n\n\t<\/div>\n\n\n
\n\n \n
\n
\n \n \"anthonyhuey;\n <\/a>\n \n Anthony Huey<\/a>\n @anthonyhuey<\/a>\n \n \t\t ·<\/span>\n\t
\n 16 Sep 2100363033814142976<\/span><\/a>\n <\/div>\n <\/div>\n
\n <\/path><\/svg> <\/div>\n <\/div>\n\n
\n \t\t\t\t

Spoke all day today at an insurance conference in Scottsdale, Arizona. Presenting tip 30: Half your audience, at any given time, is mentally engaged in a deep personal thought. More if you're boring. Learn how to snap them back.<\/p>\n\t\t\t\t\t\t\n \n\t \n \n <\/div>\n \n\t\n

\n \n <\/path><\/g><\/svg> Reply on Twitter 2100363033814142976<\/span>\n <\/a>\n\n \n <\/path><\/svg> Retweet on Twitter 2100363033814142976<\/span>\n 1<\/span>\n <\/a>\n\n \n <\/path><\/g><\/svg> Like on Twitter 2100363033814142976<\/span>\n 1<\/span>\n <\/a>\n\n \n Twitter<\/span>\n 2100363033814142976<\/span>\n <\/a>\n \n\t<\/div>\n\n\t<\/div>\n\n\n
\n\n \n
\n
\n \n \"anthonyhuey;\n <\/a>\n \n Anthony Huey<\/a>\n @anthonyhuey<\/a>\n \n \t\t ·<\/span>\n\t
\n 10 Sep 2098099643934445638<\/span><\/a>\n <\/div>\n <\/div>\n
\n <\/path><\/svg> <\/div>\n <\/div>\n\n
\n \t\t\t\t

Spoke this morning at a credit union conference in Destin, Florida. News media tip 6: Don't waste a reporter's time by being unprepared. Facts+good quote=win for you.<\/p>\n\t\t\t\t\t\t\n \n\t \n \n <\/div>\n \n\t\n

\n \n <\/path><\/g><\/svg> Reply on Twitter 2098099643934445638<\/span>\n <\/a>\n\n \n <\/path><\/svg> Retweet on Twitter 2098099643934445638<\/span>\n 1<\/span>\n <\/a>\n\n \n <\/path><\/g><\/svg> Like on Twitter 2098099643934445638<\/span>\n 3<\/span>\n <\/a>\n\n \n Twitter<\/span>\n 2098099643934445638<\/span>\n <\/a>\n \n\t<\/div>\n\n\t<\/div>\n\n\n
\n\n \n
\n
\n \n \"anthonyhuey;\n <\/a>\n \n Anthony Huey<\/a>\n @anthonyhuey<\/a>\n \n \t\t ·<\/span>\n\t
\n 3 Sep 2095300765023707203<\/span><\/a>\n <\/div>\n <\/div>\n
\n <\/path><\/svg> <\/div>\n <\/div>\n\n
\n \t\t\t\t

Worked all day today with contractors in Lexington, Kentucky. Presenting tip 19: Don't let a mistake derail your entire presentation. Recover and move past it quickly and your audience will forgive and forget.<\/p>\n\t\t\t\t\t\t\n \n\t \n \n <\/div>\n \n\t\n

\n \n <\/path><\/g><\/svg> Reply on Twitter 2095300765023707203<\/span>\n <\/a>\n\n \n <\/path><\/svg> Retweet on Twitter 2095300765023707203<\/span>\n 1<\/span>\n <\/a>\n\n \n <\/path><\/g><\/svg> Like on Twitter 2095300765023707203<\/span>\n 3<\/span>\n <\/a>\n\n \n Twitter<\/span>\n 2095300765023707203<\/span>\n <\/a>\n \n\t<\/div>\n\n\t<\/div>\n\n\n
\n\n \n
\n
\n \n \"anthonyhuey;\n <\/a>\n \n Anthony Huey<\/a>\n @anthonyhuey<\/a>\n \n \t\t ·<\/span>\n\t
\n 1 Sep 2094875670199615760<\/span><\/a>\n <\/div>\n <\/div>\n
\n <\/path><\/svg> <\/div>\n <\/div>\n\n
\n \t\t\t\t

Gave opening keynote this morning at a tech conference in Boise, ID Communications tip 23: Your primary goal in every presentation, meeting, etc. is not to inform. It's to PERSUADE. Stop spewing content & instead convince your audience to pay attention & retain key information.<\/p>\n\t\t\t\t\t\t\n \n\t \n \n <\/div>\n \n\t\n

\n \n <\/path><\/g><\/svg> Reply on Twitter 2094875670199615760<\/span>\n <\/a>\n\n \n <\/path><\/svg> Retweet on Twitter 2094875670199615760<\/span>\n 0<\/span>\n <\/a>\n\n \n <\/path><\/g><\/svg> Like on Twitter 2094875670199615760<\/span>\n 0<\/span>\n <\/a>\n\n \n Twitter<\/span>\n 2094875670199615760<\/span>\n <\/a>\n \n\t<\/div>\n\n\t<\/div>\n\n <\/div>\n\n Load More<\/span><\/a>\n\n<\/span>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Social Media Messaging Are your messages making a connection on social media? Tweet Most organizations have grown their social media […]<\/p>\n","protected":false},"author":3,"featured_media":739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"pmpro_default_level":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[132],"class_list":["post-442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-mediaarticle","pmpro-has-access"],"featured_image_src":"https:\/\/communicateclearly.com\/wp-content\/uploads\/2014\/05\/sociamedia1-scaled.jpg","featured_image_src_square":"https:\/\/communicateclearly.com\/wp-content\/uploads\/2014\/05\/sociamedia1-scaled.jpg","author_info":{"display_name":"viewsonic64","author_link":"https:\/\/communicateclearly.com\/?author=3"},"uagb_featured_image_src":{"full":["https:\/\/communicateclearly.com\/wp-content\/uploads\/2014\/05\/sociamedia1-scaled.jpg",2560,1707,false],"thumbnail":["https:\/\/communicateclearly.com\/wp-content\/uploads\/2014\/05\/sociamedia1-150x150.jpg",150,150,true],"medium":["https:\/\/communicateclearly.com\/wp-content\/uploads\/2014\/05\/sociamedia1-300x200.jpg",300,200,true],"medium_large":["https:\/\/communicateclearly.com\/wp-content\/uploads\/2014\/05\/sociamedia1-768x512.jpg",768,512,true],"large":["https:\/\/communicateclearly.com\/wp-content\/uploads\/2014\/05\/sociamedia1-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/communicateclearly.com\/wp-content\/uploads\/2014\/05\/sociamedia1-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/communicateclearly.com\/wp-content\/uploads\/2014\/05\/sociamedia1-2048x1365.jpg",2048,1365,true],"ab-block-post-grid-landscape":["https:\/\/communicateclearly.com\/wp-content\/uploads\/2014\/05\/sociamedia1-scaled.jpg",600,400,false],"ab-block-post-grid-square":["https:\/\/communicateclearly.com\/wp-content\/uploads\/2014\/05\/sociamedia1-scaled.jpg",600,400,false],"course_thumbnail":["https:\/\/communicateclearly.com\/wp-content\/uploads\/2014\/05\/sociamedia1-scaled.jpg",450,300,false]},"uagb_author_info":{"display_name":"viewsonic64","author_link":"https:\/\/communicateclearly.com\/?author=3"},"uagb_comment_info":0,"uagb_excerpt":"Social Media Messaging Are your messages making a connection on social media? Tweet Most organizations have grown their social media […]","_links":{"self":[{"href":"https:\/\/communicateclearly.com\/index.php?rest_route=\/wp\/v2\/posts\/442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/communicateclearly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/communicateclearly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/communicateclearly.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/communicateclearly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=442"}],"version-history":[{"count":0,"href":"https:\/\/communicateclearly.com\/index.php?rest_route=\/wp\/v2\/posts\/442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/communicateclearly.com\/index.php?rest_route=\/wp\/v2\/media\/739"}],"wp:attachment":[{"href":"https:\/\/communicateclearly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/communicateclearly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/communicateclearly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}